Guest Profile

Michael Robin

Chief Executive Officer at Team CMO

Six Quick Insights

Q1: Is there one trait that you think all CMOS should (or must) have?

A: Resilience

Q2: Why do you think CMO turnover is so high?

A: CMO isn’t always a one-size-fits-all role.

Q3: How do you decide if you need outside help and how do you choose?

A: If there’s a specific skill I need that isn’t already in-house or I have a problem that my team is too close to, I look to one of my peer groups for recommendations.

Q4: What is one business tool (besides email) that you cannot live without?


Q5: Who gives the best marketing advice? Is there someone you really look up to?

A: Dave Gerhardt

Q6: What is one book every CMO should read?

A: Get to Aha! By Andy Cunningham