Q1: Is there one trait that you think all CMOS should (or must) have?

A: Curiosity

Q2: Why do you think CMO turnover is so high?

A: Misalignment of expectations

Q3: How do you decide if you need outside help and how do you choose?

A: I always rely on outside people to provide fresh perspective as my team lives the brand day-in and day-out, and my network never fails to deliver me incredible creative thinkers.

Q4: What is one business tool (besides email) that you cannot live without?

A: Believe it or not, audio text messaging. I save so much time and communicate my intentions to my team so more clearly by sending audio text messages instead of typed text messages.

Q5: Who gives the best marketing advice? Is there someone you really look up to?

A: Scott Galloway

Q6: What is one book every CMO should read?

A: Friction by Roger Dooley