Guest Profile

Carrie Palin

SVP & Chief Marketing Officer, Cisco

Watch or Listen to Carrie’s Episode Now

Six Quick Insights

Q1: Is there one trait that you think all CMOS should (or must) have?

A: Stakeholder Management / Shrewd decision making and prioritization.

Q2: Why do you think CMO turnover is so high?

A: Misalignment of CEO expectations with CMO

Q3: How do you decide if you need outside help and how do you choose?

A: Always and IN all ways Ideal state in-house talent, but depending on need, scale, or speed you need an outside partner who can act as an extension of the business.

Q4: What is one business tool (besides email) that you cannot live without?

A: Tableu or Bizible

Q5: Who gives the best marketing advice? Is there someone you really look up to?

A: Fellow CMOs.

Q6: What is one book every CMO should read?

A:  Play Bigger, or on people side The Advantage, Radical Candor