SVP & Chief Marketing Officer, Cisco
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Six Quick Insights
Q1: Is there one trait that you think all CMOS should (or must) have?
A: Stakeholder Management / Shrewd decision making and prioritization.
Q2: Why do you think CMO turnover is so high?
A: Misalignment of CEO expectations with CMO
Q3: How do you decide if you need outside help and how do you choose?
A: Always and IN all ways Ideal state in-house talent, but depending on need, scale, or speed you need an outside partner who can act as an extension of the business.
Q4: What is one business tool (besides email) that you cannot live without?
A: Tableu or Bizible
Q5: Who gives the best marketing advice? Is there someone you really look up to?
A: Fellow CMOs.
Q6: What is one book every CMO should read?
A: Play Bigger, or on people side The Advantage, Radical Candor