Guest Profile

Ana Villegas

Chief Marketing Officer at Affinipay

Six Quick Insights

Q1: Is there one trait that you think all CMOS should (or must) have?

A: Agility

Q2: Why do you think CMO turnover is so high?

A: CMO’s transform and that leads to change

Q3: How do you decide if you need outside help and how do you choose?

A: It’s important to always leverage expertise from both internal and external to keep up with modern marketing and help our teams to grow and learn new approaches

Q4: What is one business tool (besides email) that you cannot live without?

A: Slack

Q5: Who gives the best marketing advice? Is there someone you really look up to?

A: Joe Rivas

Q6: What is one book every CMO should read?

A: Radical Candor by Kim Scott